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Proposal of the Communication Mix of the Selected Company for Entering the Foreign Market
Hobza, David ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the communication mix of Mr. Hobza’s company, which is interested in the handmaking of wooden flowers. The company doesn’t use any forms of communication mix so far, so the proposals are made for the domestic market and will be used also for the foreign market. The thesis is divided into three parts. Theoretical, analytical and proposal part. The main goal is to design the most effective communication so the company will be better known in the domestic and foreign market.
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Marketing Mix
Chu Huu, Dominik ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This diploma thesis is focused on the marketing mix of internet e-shop Movle.clothing producing fitness clothes. The company is using online marketing as a main chanel for communication to their customers. The proposals for marketing mix targeted at foreign markets adjusted to Slovakia market. The thesis contain three main parts. Theoretical, analytical and proposal part. The goal of the thesis is to come up with the effective marketing communication so the company will be in foreign country known and gain new foreign customer.
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Marketing Mix
Chu Huu, Dominik ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This diploma thesis is focused on the marketing mix of internet e-shop Movle.clothing producing fitness clothes. The company is using online marketing as a main chanel for communication to their customers. The proposals for marketing mix targeted at foreign markets adjusted to Slovakia market. The thesis contain three main parts. Theoretical, analytical and proposal part. The goal of the thesis is to come up with the effective marketing communication so the company will be in foreign country known and gain new foreign customer.
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Proposal of the Communication Mix of the Selected Company for Entering the Foreign Market
Hobza, David ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the communication mix of Mr. Hobza’s company, which is interested in the handmaking of wooden flowers. The company doesn’t use any forms of communication mix so far, so the proposals are made for the domestic market and will be used also for the foreign market. The thesis is divided into three parts. Theoretical, analytical and proposal part. The main goal is to design the most effective communication so the company will be better known in the domestic and foreign market.
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